Most businesses have slow periods, maybe that’s around the holidays, or if you’re me, it’s during the summer. In Canada, we get such a short warm season that it feels like everyone disappears to the lake or the mountains. Throw in kids being off school and many business owners would rather spend the sunny summer days with family and friends than be stuck in an office.
It took me longer than I care to admit to realize that my business wasn’t coming to an end every summer. Rather, it was just the ebb and flow of being in my industry.
I’d spend the very short summer fretting, worrying and feeling guilty. Most days looked like me sitting in front of my computer, doing nothing, and feeling sad.
What was worse is that summer would end, work would get busy and then I would feel guilt again about all the things I could have and should have done over the summer. Think of all the things I could have accomplished if I decided to use the extra time effectively! When times are busy business owners are grateful for breathing room and the opportunity to squeeze in maintenance time on their business, and here I was squandering it.
So, how did I mitigate the feelings of guilt and worry during my slow season?
My solution became my slow-day checklist. The idea behind it is that if I accomplish each of the things on the list, I can do whatever I want for the rest of the day guilt-free. Nap, go for a bike ride, read a book, garden, enjoy summer.
By worrying about work I was missing out on everything. I wasn’t productive in my business and sitting in my office all day wishing work would show up meant that I missed summer as well.
If you have a seasonal business or even just the odd slow week, I highly recommend creating your own Slow-Day Checklist to enjoy the break while still feeling like you accomplished something.
Customize the list to your hobbies, interests and commitments. Here is how I’ve structured mine as an example.
This is the most important chunk of my Slow Day Checklist. It allows me to get work done that I put off throughout busier times. This can be blog posts, social media content, writing birthday cards for my client, writing systems and processes, or so many other things.
This is the time I get to tackle the endless business owner to-do list that we all have. It allows me to progress when times are slow while still being able to enjoy the summer. I don’t enter the fall feeling bad that I wasted my free time and it allows me to try new things and experiment.
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Networking is a large part of my lead generation. Because summer is a time when I’m getting less business, doing one networking meeting (Zoom, coffee, networking event) a day reminds me that I’m doing the right things to grow my business, but it’s just a matter of timing.
All of the networking I do in the summer comes to fruition in the fall - September is one of my busiest months!
Too often our hobbies fall by the wayside as we prioritize work and family. Slow times can be an excellent opportunity to revisit hobbies we love and recharge our brains!
Thirty minutes on my hobby podcast
I have a hobby podcast, and much like my business, there is always something that can be done on my podcast. I take thirty minutes a day to transcribe an episode, rewrite show notes, create social media posts or research our next episodes.
Thirty minutes on the not-for-profit I volunteer for
I am also on the board of a not-for-profit organization in Western Canada. Our busy time is in the spring, so summer can be an easy time to put it on the back burner. However, the more work I can do leading up to spring, the less chaotic things are. Just like the podcast and my business, I take this time to work on social media, reach out to donors and get out in the community.
Slow Times as a Business Owner
By putting a slow-day checklist into place I’ve stopped feeling guilty when I have a slow period. By letting go and making progress I’ve found that my slow times are shorter and further between. I can feel good about slow periods because I know that they are being used effectively while still giving myself the permission to enjoy them!
By Katie Dooley
Owner, Paper Lime Creative
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